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Action-Oriented Planning

What are the key strategic issues facing your organization in the next 3 to 5 years? Or do you have an idea for a new program and no idea how to create and develop it?

Strategic planning is a management tool that helps focus energy. The planning process helps ensure people within the organization are working toward the same goals, and allows leadership to adjust direction as the environment changes. Once the foundation is in place, a strong action plan can be developed to help you reach your goals.

In addition to overall strategic planning, Jana Ertrachter is very experienced in marketing, communications, and program planning.

Benefits to your organization:

A climate of openness and inclusion, minimizing personality and departmental differences while encouraging opinions that may differ from leadership

A safe venue to consider environmental changes and how your organization will respond to evolving issues

Desired outcomes that are carefully articulated and clearly defined—so everyone knows how success will be measured

A planning team that is committed to implementing the strategic initiative

Strong experience in a wide variety of environments that provides additional insights and new perspectives—to help you be more confident in selecting a course to follow

A detailed roadmap to help track budgets and ensure return on your investment

We had strategic planning before Jana Ertrachter came, but it’s now woven into the fabric of all of our lives—at all levels of the organization. Now when you say strategic planning, all the way down to the field—people get it.


Kathy Johnson
Community Hospice of Northeast Florida